Nike Brand Equity - 1038 Words

Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such as competitive, winners, strong, and better than the rest. This also is a way for Nike to obtain credibility and quality. With the Air Jordan line, Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity†¦show more content†¦Even though the sweatshops scandal weakened the image of Nike in the minds of Americans, Nike is still are seen as a powerful brand that emphasizes performance, power, and gives its consumers a vision to be the best. The sweatshops weakened their image in the minds of Americans. As I stated before, aggressive advertisements work for Americans because we are a society that is so strongly attached to our sports, individualism, performance, and are competitive in general. However, as we saw in question 2 that approach doesn’t work well globally. In order to appeal to the world, Nike needed to make some local adjustments as well as global changes for its brand. Europe’s brand equity sources stem mainly from its attachments to the soccer community and apparel line. In 1999 the company’s soccer orders from Europe grew over 100% from the previous year (140). Nike has strong performance, salience, and even resonance in this respect. Although competition, Reebok, may have better imagery, Nike has worked hard to improve theirs in European minds and must be doing something right with numbers that impressive. In Asia, Nike has strong brand equity from its image, performance, and judgments. They didn’t create such strong advertising techniques since they learned their lesson in Europe. This gave Asians a chance to see Nike in a positive light from the start, which makes their brand equity source from judgments and feelings better offShow MoreRelatedNike Brand equity2888 Words   |  12 Pageswas incorporated in 1968. In their thirty-four year history, Nike has primarily been in the business of designing, developing, and marketing athletic footwear, attire, equipment and accessories, Ð ° lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is Ð ° powerful company. Nike Corporation is a well managed company in Ð ° striking industry, the company has a strong brand image, and they are effectively capturing the value shaped fromRead MoreCbbe Pyramid Essay752 Words   |  4 PagesCBBE Pyramid Powerful brands create meaningful images in the minds of customers (Keller, 1993). A strong brand image and reputation enhances differentiation and has a positive influence on buying behaviour (Gordon et al., 1993; McEnally and de Chernatony, 1999). A brand is a bundle of functional, economic and psychological benefits for the end-user (Ambler, 1995). Brand equity, as defined by Keller (1993), occurs when a brand is known and has some strong, favourable and unique associations in aRead MoreEssay on Nike Marketing Plan1729 Words   |  7 PagesAustin Wang Dr. Sean Jasso Section 22 May 24, 2012 Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear, apparel, equipment and accessory products - Offers footwear and products to sports such as tennis,golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activitiesRead MoreMarketing Management Debates1421 Words   |  6 PagesChapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue.    However, extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected.    For example, the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand.    Any product extensions that conflict, deteriorate or dilute the brand. BrandRead MoreWhat Is a Brand, and Why Is a Strong Brand Important?1152 Words   |  5 Pagespeople say brand, the brands that come to mind straight away would be Coca-Cola, Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However, in marketing terms it is defined as ‘a name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). A brand can be definedRead MoreNikes Brand Development Efforts Essay2197 Words   |  9 PagesIntroduction One of the fundamental parts of successful brand creation process is developing the strong brand image and communicate brand ID across all available media channels. This essay will discuss and evaluate companies NIKE marketing strategies in terms of companies brand development efforts. The company’s success in the footwear, apparel and accessory markets will be linked with marketing branding concept. Furthermore, the discussion on NIKE marketing strategies and their efforts to preserve andRead MoreGlobal Branding Strategy1264 Words   |  6 Pageså… ¨Ã§ Æ'å“ Ã§â€°Å'ç ­â€"ç• ¥ 1 Chapter Overview Brand definition Global, Regional, and Local Brands Brand Equity The pros and cons of global branding Global Branding Strategies 2 Defining brands BRANDS are symbols associated with a product or service that identifies legally the maker of the product. Brands are then legally protected The right needs to be registered in each country where the brand is sold for the protection to hold. As a competitive advantage, a strong brand can be a sustainable advantageRead MoreHistory of Converse3778 Words   |  16 PagesRaffles College of Design and Commerce Strategic Brand Management Born in Basketball, raised by Rock and Roll Converse – A case study Nailton Oliveira 114MDA3530 April, 2012 INTRODUCTION Branding is, in fact, in the spot these days. They are everywhere. Brands decide where economy or fashion goes. Brands gives names to new actions, make the world even more global and are synonym of power. Knowing how to create a reputation of the company with accurate strategies and acknowledgingRead MoreNote on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon3528 Words   |  15 PagesNote on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image), brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniquesRead MoreComplete Project on Nike16139 Words   |  65 PagesA SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT â€Å"NIKESHOES INDUSTRIES LIMITED† SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at â€Å"Nike Industries Limited†. The work would not have been possible to come to the present shape without the able guidance, supervision and help

Effects Of Breast Cancer And Its Effects On The Body

Effects of Breast Cancer In the United States alone there are 14 million people living with cancer as of January 1st, 2014, and more than three million of those people have breast cancer (American Cancer Society). Breast cancer is the most common type of cancer and can have devastating effects on those with it. The cancer has large effects on the body, mental state, economics, and family of the patient. The body is affected on a cellular level by cancer. Going more into detail, cancer is caused by an error in the replication process of a cell. The cell is changed to rapidly and relentlessly reproduce more replicas of its’ mutated self. These cancer cells, along with the power to multiply quickly, have the innate ability to ignore commands from the body about destruction. If there are ever too many cells in the body, messages are sent to perform apoptosis. Apoptosis is where the cell commits suicide, but cancer cells can become immune to this signal. Together the two combine to make an unstoppable cell growing factory. Originally the body starts with one infected cancerous cell, but as the time goes on more and more mutated cells are made. When a mass of cells is formed with no purpose and begins to take up space a tumor is formed. The tumor causes failure of the normal functions in the afflicted region. Breast cancer is not life threatening, or even harmful, as long as it remains in the breast. The problem with breast cancer comes from when it spreads from the breast to aShow MoreRelatedInformative Breast Cancer Speech Essay899 Words   |  4 PagesInformative Speech: Breast Cancer Attention Getter: What do Sheryl Crow, Judy Blume, Suzanne Somers, Wanda Sykes and my Mother have in common? They are all breast cancer survivors. Topic Disclosure: Today I am going to talk to you about breast cancer information and awareness Preview: During my speech I will discuss: * Symptoms and Diagnosis * Treatment and Side effects * Ways to lower risk and Statistics Audience Link: There is a large amount of men and women who are diagnosedRead MoreReviewing The Topic Of Breast Cancer987 Words   |  4 Pagesresearching the topic of Breast Cancer. In this introduction, it will include a problem about the topic and a valid solution in who to solve it. It also discusses the research and research methods put into this technical report, personal qualifications, work schedule, and lastly a table in which lists a time schedule in which this report will be completed. Introduction Breast cancer has a significant amount of impact on the women, men, and families it effects.Breast cancer is only made of topic oneRead MoreRadiation versus Chemotherapy in the Elderly with Breast Cancer1113 Words   |  5 Pageswith Breast Cancer In clinical practice today the population is increasing in the number of elderly patients, as is the occurrence of breast cancer in women 60 years of age and older. According to Tang et al. (2011) the occurrence of breast cancer in women 65 years old and older is greater than â€Å"400 cases per 100, 000 women† (p. 3). The appropriate treatment options for the elderly are not as standard as those for a younger generation related to the effects the aging process has on the body. SecondaryRead MoreThe Death Of Breast Cancer1386 Words   |  6 PagesBreast cancer isn’t a death sentence as it was before. Women used to fear being diagnosed with this disease because there was no cure for it. Breast cancer has been around for centuries, but the advancement of medicine has increased the chances of survival, and in the future the improvements will be even greater. The first mention of breast cancer was documented in Egypt in 1600 B.C. It was considered a mysterious disease with no cure to it. In The Edwin Smith Papyrus, there are eight cases of tumorsRead MoreEssay on Breast Cancer Treatment1316 Words   |  6 Pages Breast Cancer Treatment nbsp;nbsp;nbsp;nbsp;nbsp;Only lung cancer kills more women each year in the United States than breast cancer does. The American Cancer Society (ACS) estimates that over 184,000 new cases of breast cancer were diagnosed in women in 1996 (ACS Breast). Although these statistics are alarming, there are a number of treatment options available for those that are diagnosed with breast cancer. nbsp;nbsp;nbsp;nbsp;nbsp;The best way to treat any disease is to prevent itRead MoreGender, Ethnicity, Race And Socio Economics Play923 Words   |  4 Pageselements and their effect on awareness, education, active prevention and early detection of cancer, particularly breast cancer in women. Cancer is a disease caused by a mutation and rapid division of cells. Cancer is a general term describing many diseases; essentially there is a wide array of types of cancers. This vast differentiation makes it difficult to combat this disease and similarly the differences among individuals cause the course of this disease to vary greatly, cancer effects people differentlyRead MoreEffects Of Pomegranate On Breast Cancer839 Words   |  4 PagesEffects of Pomegranate on Breast Cancer Faiza Khalid and Khalid Wahid Each person knows about Breast cancer these days, due to the fact that humankind witnesses countless organizations working for this sole purpose diligently every day. Periodically we meet or hear individuals struggling with this devastating category of cancer, which is particularly prevalent in women. According to the recent facts and figures from American Cancer Society about the number of deaths from breast cancer in US inRead MoreCancer : Cancer And Cancer1439 Words   |  6 PagesCancer starts when cells begin to grow out of control. Cells in any part of the body can become cancerous and they can spread to other areas of the body. â€Å"Breast cancer is a malignant tumor that starts in the cells of the breast. A malignant tumor is a group of cancer cells that can grow into surrounding tissues or spread to distant areas of the body. (â€Å"What is Breast Cancer?†)† Breast cancer stages range from 0 to 4. Stages 0 and 1 are the earliest detection of cancer development, the cancer cellsRead MoreBreast Cancer : A Type Of Cancer1195 Words   |  5 PagesBreast cancer is a type of cancer where a malignant tumor is formed in the breast, which continually grows and infects the surrounding tissues [1]. This type of cancer is the most common type of cancer found in women. On average about 26% of women developed breast cancer in 2015 [2]. There are multiple signs and symptoms that can help one become aware if they have the disease. The most prominent key feature is the presence of a lump in your breast or armpit. 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Streetcar named desire reality free essay sample

â€Å"Human kind cannot bear much reality† (Eliot 14). Tennessee Williams’ â€Å"A Streetcar Named Desire† is an artistic demonstration of T. S. Eliot’s observation. In Streetcar, Blanche, a woman in crisis, visits her sister Stella and brother-in-law Stanley in New Orleans. Blanche is from an upper-class background but has fallen on hard times, both economically and emotionally. Stanley is from a lower-class background with a cruel streak a mile wide. What ensues is a conflict of epic proportions between Stanley and Blanche, with Stella torn between the two. Each character operates within his or her own alternate reality. Through Stella, Stanley and Blanche’s self-deception within this conflict, Williams demonstrates how and to what extent individuals create their own realities in order to maintain the facade of an existence they deem acceptable. Blanche, more so that any of character demonstrates an individual’s ability to live in an alternate reality. Blanche creates an illusion that helps her cope with the type of person she has become because of tragedy she experiences. Blanche’s husband commits suicide after she makes a cruel statement to him when she discovers his affair with a man. Blanche deals with her guilt and loneliness with destructive behavior: she drinks excessively and engages in sexually promiscuous behavior. Ultimately, Blanche is run out of town and comes to live with Stella with nowhere else to go. The facts behind Blanche’s story are sordid. But she does not acknowledge them or even live in a reality where they exist. After all, a womans charm is fifty percent illusion† (2. 129). Blanche creates an illusion where she remains a proper Southern lady who is wanted by rich gentlemen. She arrives at Stella’s house wearing pearls, white gloves and a hat, â€Å"looking as if she were arriving at a summer tea or cocktail party in the garden district† (1. 14). She clings to her Southern aristocratic roots and labels Stanley a â€Å"brute† because of his social status (4. 2). She will not acknowledge that she has fallen on hard times, but instead adopts a reality as it â€Å"ought to be† (9. 43). She strives to convince others to adopt her reality to reinforce her fantasy world (â€Å"I misrepresent things to them. I don’t tell the truth, I tell what ought to be truth†) (9. 43). For Blanche, an alternate reality is not just desirable or more acceptable, it is necessary. Blanche needs the illusion because she cannot exist without it. She cannot see herself as she truly is and go on. When Stanley shatters the illusion, Blanche is destroyed along with it. Like Blanche, Stella also creates a false reality to make her existence acceptable. Stella’s alternate reality does not permeate her life like Blanche’s. But, it is equally destructive. Stella creates an illusion of Stanley as a loving husband to maintain her illusion that everything is fine in her marriage. Stella’s illusion of Stanley is evident on two occasions—when she returns to Stanley after he beats her and when she refuses to believe that Stanley has raped Blanche. When Stanley beats Stella, Stella’s self-deception becomes evident. It is clear at that point that Stanley’s cruelty extends to Stella in their marriage. Blanche tries to convince Stella to leave Stanley. Ironically, Blanche, who clings to illusion herself, tells Stella that she must, Pull (her)self together and face the facts (4. 48). Stella, however, opts for her illusion. She returns to Stanley and maintains the illusion of her happy marriage. Stella again opts for her alternate reality when she refuses to believe that Stanley raped Blanche. Stella recognizes that she cannot maintain the illusion of what her marriage is if she believes Blanche. So, she makes a conscious decision to reject Blanche’s story and maintain her illusion. At the end of the play, Stella explains her decision to her friend Eunice: I couldnt believe her story and go on living with Stanley (11. 40). In reply, Eunice states, Dont ever believe it. Life has got to go on. No matter what happens, youve got to keep going. (11. 41). Eunice’s reply suggests that she recognizes that Stella is deceiving herself about Stanley in order to maintain the illusion of her marriage. Stella’s statement also suggests a degree of awareness that the illusion of her marriage would be destroyed if she accepted Blanche’s story. Stella is only able to maintain her false reality by rejecting the truth about a brutal rape against her sister. Through Stella actions, Williams demonstrates the extent that an individual will go to in order to maintain an illusion. Both Stella and Blanche’s lives are mired in illusion. Williams suggests that perhaps Stanley’s is as well to a lesser degree. Williams betrays Stanley as a forthright man who speaks truthfully and plainly. From the time he meets Blanche, Stanley is obsessed with revealing Blanche’s lies and deceptions. But, ironically, even Stanley creates an alternate reality that he is better able to accept. After he has driven Blanche insane by his brutal rape, Stanley goes to his family and presents the image of a loving husband and father as Blanche is taken away. Stanley’s alternate reality mirrors the one that Stella has created. In his illusion he is a loving father and husband rather than a cruel bully. So, through Stanley, Williams demonstrates that even those who are firmly seated in reality engage in self-deception to maintain an acceptable facade. Williams’ message in Streetcar seems to be that humans tend to make their own reality when the real one is not to their liking. Blanche, Stella and even Stanley to a lesser degree create false realities. Their illusions cloak actual realities which they are unable or unwilling to bear. The illusions they create allow them to adopt an existence that is acceptable to them—one that is in no way similar to the truth of their lives. Works Cited

Macbeth Essays (787 words) - Characters In Macbeth,

Macbeth MacBeth Everyone who is mortal has at least one flaw. Some are more serious than others. For example, some people have addictions to gambling, while other people can't remember to put the milk away after they use it. Sooner or later a person's imperfections will come back to haunt them. In the tragedy MacBeth, this premise comes to life. In the play of McBeth, many of the main characters pass away. The reason the characters die is because these characters have flaws, which will eventually lead to their downfall. Not every character is deserving of this destiny. Some characters have minor flaws, which shouldn't lead to their deaths. But, other characters have a major flaws, which is would eventually lead them to their deaths. MacBeth kills the first Thane of Cawdor, for trying to lead a revolution against England. His fatal flaw was that he was according to Ross, a disloyal traitor. The Thane of Cawdor was greedy, who wanted the throne of England for himself, and as a result was murdered. His murder wasn't really depressing because the Thane of Cawdor deserved his fate. He was leading a battle, in which many lost their lives, for the sake of greed, and he deserved to die because of his flaw. Duncan was the King of England, and was murdered by MacBeth. He was murdered, because in order for MacBeth to fulfill his plan and become King, Duncan would have to die. Duncan's fatal flaw was that he was too trusting. For example, he thought that none of his friends could really be enemies. If Duncan was more careful about his safety at MacBeth's castle, he may have had a chance to survive. But, Duncan's flaw wasn't something so horrible that he should have die. Most people need to trust each other more, and just because one person did, he shouldn't have to die. MacBeth also killed MacBeth's former best friend, Banquo. Banquo was killed, because he knew too much about the murder of Duncan. But, that was not his fatal flaw! Banquo's fatal flaw was that although he knew that MacBeth killed Duncan, he really didn't do anything about it. There were many opportunities where Banquo could tell someone such as MacDuff what he thought about the murders. Banquo didn't deserve death, just because he didn't act quickly in telling someone that MacBeth killed Duncan. Banquo knew that if he said anything, no one would believe him, and he would be executed. Lady MacBeth is MacBeth's wife. She is his coconspirator in killing Duncan. Although she helps MacBeth get the courage to commit the murder, she isn't willing to do it herself. She uses the excuse that Duncan looked too much like her father. Unlike MacBeth though, it is harder for Lady MacBeth to live with the fact that she helped cause the murder of the King. And in the end, it makes her so crazy that she commits suicide. Whether or not Lady MacBeth deserved her fate is a tricky question. Although she did encourage MacBeth to murder Duncan, she feels regret for her action. Also, she realized what she did was wrong. But in my opinion, she realized it a little too late, and Duncan was still dead so she did deserve her fate. MacBeth was the focus of the entire play, and that's why it was named after him. All of the problems start when he murder's Duncan. He commits the murder because of his fatal flaw, he is too ambitious. If he weren't so ambitious and determined to be king, then he would never have killed Duncan. And if MacBeth didn't kill Duncan none of the other characters would die. MacBeth deserved his fate more than any other characters in the Play. He did many things wrong. First he killed Duncan, and then he killed Banquo. After that, MacBeth killed MacDuff's family. Worst of all, MacBeth disturbed the balance of nature. Also, MacBeth didn't feel any remorse until he was faced with death. If MacBeth just waited for his time, he would have been king, and have had a chance to enjoy it. Every character that died in MacBeth had one fatal flaw. Thane of Cawdor was a traitor. Duncan was too trusting. Banquo